Creating Sitemaps

Google can accept Web Sitemaps in a number of formats, but we recommend creating a Sitemap based on the Sitemap protocol because the same file can be submitted to the other search engines, such as Bing and Yahoo!, that are members of sitemaps.org.
Here’s an example of a basic Sitemap with a single entry for a URL that includes an image and a video (for convenience, only a subset of available video information is shown).

<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
        xmlns:image="http://www.sitemaps.org/schemas/sitemap-image/1.1"
        xmlns:video="http://www.sitemaps.org/schemas/sitemap-video/1.1">
  <url> 
    <loc>http://www.example.com/foo.html</loc> 
    <image:image>
       <image:loc>http://example.com/image.jpg</image:loc> 
    </image:image>
    <video:video>     
      <video:content_loc>http://www.example.com/video123.flv</video:content_loc>
      <video:player_loc allow_embed="yes" autoplay="ap=1">http://www.example.com/videoplayer.swf?video=123</video:player_loc>
      <video:thumbnail_loc>http://www.example.com/thumbs/123.jpg</video:thumbnail_loc>
      <video:title>Grilling steaks for summer</video:title>  
      <video:description>Get perfectly done steaks every time</video:description>
    </video:video>
  </url>
</urlset>

Once you’ve created your Sitemap, you can submit it to Google using Webmaster Tools. (Before you do this, you must have added your site to your Webmaster Tools account.)
There are a number of third-party tools that can help you generate Sitemaps. In addition to the standard format above, Google also accepts the following as Sitemaps:

• RSS, mRSS, and Atom 1.0: Google accepts RSS (Real Simple Syndication) 2.0 and Atom 1.0 feeds. If you have a blog with an RSS or Atom feed, you submit the feed's URL as a Sitemap. Most blog software creates your feed for you. Note that the feed may only provide information on recent URLs. In addition, you can use an mRSS (media RSS) feed to provide Google with details about video content on your site.
• Text file: For basic Web Sitemaps (Sitemaps that include only web page URLs, not image, video, or other specalized data), you can provide Google with a simple text file that contains one URL per line. For example:
  
  

  http://www.example.com/file1.html
      http://www.example.com/file2.html
      

  For best results, follow these guidelines:
  
  • You must fully specify URLs, as Google attempts to crawl them exactly as provided.
  • The text file must use UTF-8 encoding.
  • The text file should contain nothing but the list of URLs.
  • You can name the text file anything you wish. Google recommends giving the file a .txt extension (for instance, sitemap.txt).

Guidelines for Sitemaps	Learn more...
Sitemap extensions (video, images, News ...)	Learn more...
Sitemap tag definitions	Learn more...

Guidelines for Sitemaps

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• A Sitemap file can contain no more than 50,000 URLs and must be no larger than 10MB when uncompressed. If your Sitemap is larger than this, break it into several smaller Sitemaps. These limits help ensure that your web server is not overloaded by serving large files to Google.
• If you have more than one Sitemap, you can list them in a Sitemap index file and then submit the Sitemap index file to Google. You don't need to submit each Sitemap file individually.
• Specify all URLs using the same syntax. For instance, if you specify your site location as http://www.example.com/, your URL list should not contain URLs that begin with http://example.com/.
• Do not include session IDs in URLs.
• Your Sitemap file must specify the Sitemap namespace: xmlns="http://www.sitemaps.org/schemas/sitemap/0.9".
• The Sitemap URL must be UTF8-encoded, and encoded for readability by the webserver on which it is located. More information.

Sitemap extensions (video, images, News ...)

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As well as basic URL information, Sitemaps can contain detailed information about specific types of content on your site, including video, images, mobile,News, software source code, and geographical (KML) information.
Depending on the type of content included in your Sitemap, you should specify the appropriate namespace(s), listed in the table below. Be sure to specify the namespace for every type of information included in your Sitemap.

General URL	xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"
Images	xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"
Video	xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"
Mobile	xmlns:mobile="http://www.google.com/schemas/sitemap-mobile/1.0"
Code Search	xmlns:codesearch="http://www.google.com/codesearch/schemas/sitemap/1.0"
Geo	xmlns:geo="http://www.google.com/geo/schemas/sitemap/1.0"
News	xmlns:news="http://www.google.com/schemas/sitemap-news/0.9".Google recommends, however, that you create separate Sitemaps for news content; these Sitemaps will be crawled very frequently to check for new articles. More information about news Sitemaps.

Sitemap tag definitions

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The following table outlines the tags required for Sitemaps listing web URLs. To add more detailed information about specific content types, see video,images, mobile, News, software source code, and geographical (KML) information.

Tag	Required?	Description
<urlset>	Required	Encloses all information about the set of URLs included in the Sitemap.
<url>	Required	Encloses all information about a specific URL.
<loc>	Required	Specifies the URL. For images and video, specifies the landing page (aka play page, referrer page). Must be a unique URL.
<lastmod>	Optional	The date the URL was last modifed, in YYYY-MM-DDThh:mmTZD format (time value is optional).
<changefreq>	Optional	Provides a hint about how frequently the page is likely to change. Valid values are: always. Use for pages that change every time they are accessed. hourly daily weekly monthly yearly never. Use this value for archived URLs.
<priority>	Optional	Describes the priority of a URL relative to all the other URLs on the site. This priority can range from 1.0 (extremely important) to 0.1 (not important at all).Does not affect your site's ranking in Google search results. Because this value is relative to other pages on your site, assigning a high priority (or specifying the same priority for all URLs) will not help your site's search ranking. In addition, setting all pages to the same priority will have no effect.

updated 06

About Sitemaps

Sitemaps are a way to tell Google about pages on your site we might not otherwise discover. In its simplest terms, a XML Sitemap—usually called Sitemap, with a capital S—is a list of the pages on your website. Creating and submitting a Sitemap helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google's normal crawling process.

You can create a Sitemap based on the Sitemap protocol, or you can submit a text file or RSS/Atom feed as a Sitemap. How to create a Sitemap.

In addition, you can also use Sitemaps to provide Google with metadata about specific types of content on your site, including video, images, mobile, News, software source code, and geographical (KML). For example, a video Sitemap entry can specify the running time, category, and family-friendly status of a video; an image Sitemap entry can provide information about an image’s subject matter, type, and license. You can also use a Sitemap to provide additional information about your site, such as the date it was last updated, and how often you expect the page to change. We recommend that you use a separate Sitemap to submit News information.
Sitemaps are particularly helpful if:

• Your site has dynamic content.
• Your site has pages that aren't easily discovered by Googlebot during the crawl process—for example, pages featuring rich AJAX or images.
• Your site is new and has few links to it. (Googlebot crawls the web by following links from one page to another, so if your site isn't well linked, it may be hard for us to discover it.)
• Your site has a large archive of content pages that are not well linked to each other, or are not linked at all.

Google doesn't guarantee that we'll crawl or index all of your URLs. However, we use the data in your Sitemap to learn about your site's structure, which will allow us to improve our crawler schedule and do a better job crawling your site in the future. In most cases, webmasters will benefit from Sitemap submission, and in no case will you be penalized for it.
Google adheres to Sitemap Protocol 0.9 as defined by sitemaps.org. Sitemaps created for Google using Sitemap Protocol 0.9 are therefore compatible with other search engines that adopt the standards of sitemaps.org.

Search Engine Optimization (SEO)

SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site. Many SEOs and other agencies and consultants provide useful services for website owners, including:

• Review of your site content or structure
• Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
• Content development
• Management of online business development campaigns
• Keyword research
• SEO training
• Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.
Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

• Google Webmaster Guidelines
• Google 101: How Google crawls, indexes and serves the web.

If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:

• Can you show me examples of your previous work and share some success stories?
• Do you follow the Google Webmaster Guidelines?
• Do you offer any online marketing services or advice to complement your organic search business?
• What kind of results do you expect to see, and in what timeframe? How do you measure your success?
• What's your experience in my industry?
• What's your experience in my country/city?
• What's your experience developing international sites?
• What are your most important SEO techniques?
• How long have you been in business?
• How can I expect to communicate with you? Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?

While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in a negative adjustment of your site's presence in Google, or even the removal of your site from our index. Here are some things to consider:

• Be wary of SEO firms and web consultants or agencies that send you email out of the blue.Amazingly, we get these spam emails too:
  

  "Dear google.com,
  I visited your website and noticed that you are not listed in most of the major search engines and directories..."

  Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
• No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
• Be careful if a company is secretive or won't clearly explain what they intend to do.Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
• You should never have to link to an SEO.Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don't affect your ranking in the results of the major search engines -- at least, not in a way you would likely consider to be positive.
• Choose wisely.While you consider whether to go with an SEO, you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press, including this article on one particularly aggressive SEO:http://seattletimes.nwsource.com/html/businesstechnology/2002002970_nwbizbriefs12.html. While Google doesn't comment on specific companies, we've encountered firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
• Be sure to understand where the money goes.While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam doesn't work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
• What are the most common abuses a website owner is likely to encounter?
One common scam is the creation of "shadow" domains that funnel users to a site by using deceptive redirects. These shadow domains often will be owned by the SEO who claims to be working on a client's behalf. However, if the relationship sours, the SEO may point the domain to a different site, or even to a competitor's domain. If that happens, the client has paid to develop a competing site owned entirely by the SEO. Another illicit practice is to place "doorway" pages loaded with keywords on the client's site somewhere. The SEO promises this will make the page more relevant for more queries. This is inherently false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the SEO's other clients as well. Such doorway pages drain away the link popularity of a site and route it to the SEO and its other clients, which may include sites with unsavory or illegal content.
• What are some other things to look out for?
There are a few warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
• owns shadow domains
• puts links to their other clients on doorway pages
• offers to sell keywords in the address bar
• doesn't distinguish between actual search results and ads that appear on search results pages
• guarantees ranking, but only on obscure, long keyword phrases you would get anyway
• operates with multiple aliases or falsified WHOIS info
• gets traffic from "fake" search engines, spyware, or scumware
• has had domains removed from Google's index or is not itself listed in Google
If you feel that you were deceived by an SEO in some way, you may want to report it. In the United States, the Federal Trade Commission (FTC) handles complaints about deceptive or unfair business practices. To file a complaint, visit: http://www.ftc.gov/ and click on "File a Complaint Online," call 1-877-FTC-HELP, or write to:

Federal Trade Commission CRC-240 Washington, D.C. 20580

If your complaint is against a company in a country other than the United States, please file it athttp://www.econsumer.gov/.

How does campaign tracking work?

Google Analytics accurately tracks visitors from a source, such as a search engine or email link, to a conversion or transaction on your site.
How does it work?
Google Analytics tracks data from a variety of sources to provide closed-loop ROI analysis. Let's look at the steps.
Step 1: From Link to Web Page
Each visitor to your site enters via a link indicating where they clicked from, the keywords they used, if any, as well as campaign and medium information. Google Analytics parses the link to obtain this information.
The information is gathered by the tracking code installed on each of your web pages. You can add the code manually into each web page, or automatically using server side includes and other template systems. Once installed, the tracking code is triggered each time a visitor views the page. Analytics tracking code performs three tasks:

• it ensures that a page hit is registered even if the page was cached or proxied,
• it parses the link to gather your campaign information, and
• it updates visitor activity information.

Step 2: Parsing the Link
The Analytics tracking code parses the incoming link to obtain the campaign information that you have specified. For example,

http://www.example.com/?utm_source=google&utm_medium=cost-per-click

indicates that the visitor clicked on a cost-per-click link on the Google search engine. The tracking code also automatically detects the keywords that the visitor searched on. Although this particular link uses only two variables, utm_source and utm_medium, which indicate the source (Google) and the medium ("cost-per-click"), your links may incorporate up to three additional variables:utm_campaign, utm_content, and utm_term. These three variables are available to indicate a specific marketing initiative, ad content, and a paid search term, respectively. Information on these variables and how to tag your paid links is provided in the article How do I tag my links?
The tracking code is not limited to parsing links that you embed in emails or paid keywords, but also parses keyword information from organic links. This is important because it helps you to make side-by-side comparisons of paid versus unpaid search results. Google Analytics recognizes links from the top search engines and pulls out the source and keyword information. In addition, your tracking code can also be configured to recognize and parse links from custom organic search engines, if required.
Step 3: Logging Campaign Information and User Activity
Google Analytics reads the client's first-party cookie, updating user tracking information as required. For example, if this is the user's first visit to your site, the tracking code will add the campaign tracking information to the cookie. If the user previously found and visited your site, the tracking code increments the session counter in the cookie. Regardless of how many sessions or how much time has passed, Google Analytics "remembers" the original referral. This gives Analytics true multi-session tracking capability.
Step 4: Adding Goal Data
Once a page in your web site has been defined as a conversion goal, Google Analytics will be able to calculate metrics indicating how successful your site is at converting visitors. By comparing referrals, sessions, and visitor activity to conversions, Analytics can report on the effectiveness of your keywords, mediums, campaigns, and content. The system can also report latency metrics such as time to goal and sessions to goal. To learn how to define a conversion goal, read How do I set up goals?

Search Engine Optimization (SEO) India SEO company Delhi, SEO Services,

Search Engine Optimization (SEO) India SEO company Delhi, SEO Services.

Seo Services Delhi India is an experienced SEO company that offers quality search engine optimization services. The SEO services offered by Seo Delhi lead to effective solutions that come with an assurance of maximum return on investment. The Professional SEO services of Seo Delhi guarantee the Top 10 search engine ranking in Google, Yahoo, and Bing. To enhance return on investment (ROI), Seo Delhi’s search engine Services are available as a stand-alone Search engine optimization (SEO) service or as a part of total Internet marketing Services which may include various internet marketing vehicles. With the power of planned strategies, we can drive relevant Organic SEO-based traffic to your website.

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7. Online Viral Marketing
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Areas of application

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